Global No. 1 Solution for
Addressable TV & OTT Advertising
TV & OTT advertising no longer has to be a one way street broadcasting the same ad to all subscribers. Start running targeted ads to specific audiences just like digital advertising.
FLOWER, Anypoint Media’s authentic solution, enables personalized and
targeted ads on any kind of TV & OTT device. And, FLOWER is the full-featured
Addressable TV & OTT Ad platform covering ad management, real-time analytics,
DMP and integration with the digital ads ecosystem as well as ad serving.
Anypoint Media TV & OTT Ad Platform
- Frame-accurate Insertion via Preprocessing
- Seamless Playback
- Integrated with Google IMA SDK
- Google Open Auction supported
- Creative Review System
- Campaign Management
- Inventory Placement
- Real-time Reporting
Addressable TV & OTT Ad Platform
SSP (Supply-Side Platform)
- Programmatic Integration with top-tier DSPs
- Flexible deals support (PG, PD, PMP & OMP)
DMP (Data Management Platform)
- Audience Behavioral Data
- Audience Segmentation and Targeting
Direct I/O and Self-Serving
- Direct Sales supported
- Self-Serving for SMBs and Long-tail
Fulfilling the Needs of
TV & OTT Service Providers
Support any type of TV & OTT service
FLOWER supports linear TV service based on IPTV(multi-cast/HLS), Cable,
and DTH, and also supports VOD.
And, FLOWER is ready to serve for OTT and FAST(Free Ad-Support TV) service.
TV & OTT Service Providers can choose Server-Side Ad Insertion(SSAI) or Client-Side Ad Insertion(CSAI) as they wish.
Whatever they choose, FLOWER supports all the features mentioned above.
Multi-Tenancy for Small TV & OTT Service providers
Small TV & OTT Service Providers have trouble developing and operating their own ad platform.
FLOWER enables them to quickly begin monetizing TV & OTT service inventory just by joining
the multi-tenancy service for small TV & OTT Service providers. All the conditions of the multi-tenancy
platform are just the same as those of the independently-implemented one.
Connecting to the Digital
TV & OTT inventories are directly connected to the digital ad ecosystem through
Anypoint Media-providing SSP. FLOWER has been connected to the digital ad eco system
and monetized since 2017 in TV media.
Demand from Google Open Auction
There is no more waste of the remnant inventories in linear TV & OTT media. TV & OTT Service Providers can bring
YouTube demand on linear TV & OTT advertising through Google Open Auction to maximize revenue.
This also allows advertisers to conveniently manage campaigns for both TV and YouTube through Google Ads.
Everyone knows that the digital ads market has exploded as innumerable long-tails
entered the market. By self-serving feature of FLOWER, long-tail advertisers have chances
to run campaigns on Linear TV & OTT even with very limited budgets.
The Same Data-driven Tactics
Applied to Digital Campaigns
DMP and Audience Targeting
By analyzing big data of STB and 3rd party, pinpoint targeting is available.
Demographic, geographic and affiliated audiences are provided.
FLOWER DMP can even identify how much the audience is interested in over 100 goods and services quantitatively.
Analytics, such as impressions divided into categories of date/time/area/channel,
reach 1+/2+/3+, and average frequency, are provided in real-time through PC and mobile,
which are not available in traditional TV advertising.
Cross-Targeting & Conversion
By pairing the STB and mobile devices of households, FLOWER supports cross-targeting
between TV and mobile device. Also, mobile conversion, such as subscription, app installation,
and purchase, will be provided soon.
Trusted, Economic, and
We adopt ‘Revenue Sharing Model’ for FLOWER implementation and ad monetization.
No up-front cost, NRE, integration/implementation fees are required.
We, as a trusted business partner, will grow together with our valuable customers.
FLOWER is a SaaS using AWS, with a small portion being integrated with the TV operators’
environment. We minimized the integration scope, meaning faster deployment,
to quickly maximize revenue. (Read More..)
Proven Technology in Service
FLOWER began its first service in 2016 and has evolved continuously to catch up with
the development of IT technology. As of the end of 2022, FLOWER is serving more than
13 million households worldwide with around 4 billion inventories a month.
Please submit the form if you are interested in learning
how Anypoint Media can shape the future with you.