FLOWER for OTT & FAST
Revolutionizing OTT & FAST advertising with client-side playlist manipulation, empowering publishers to unlock new revenue streams and maximizing their advertising potential
One-Stop Solution
Client-Side Playlist Manipulation
Conversion
Interactivity
Mediation
We fill each and every ad inventory with the highest revenue
at no additional cost.
FLOWER is an end-to-end solution for OTT/FAST advertising.
FLOWER vs. SSAI
Features | FLOWER | SSAI | SSAI + Linear Ad Serving Platform |
|---|---|---|---|
Playlist Manipulation | Client-Side | Server-Side | Server-Side |
Skippable Ads | O | X | X |
Google Demand
(IMA/PAL SDK) | O | X | △ |
Ad Decisioning System | O | X | O |
Conversion | O | X | X |
Overlay | O | X | X |
Accurate Report | O | △ | △ |
Cross-Device Interactivity | O | X | X |
Campaign Management | O | X | O |
Mediation | O | X | O |
Interactive & Clickable Ads
Transform traditional video ads into rich, interactive experiences that drive measurable engagement. With FLOWER’s client-side SDK, you can overlay clickable banners, QR codes, and action buttons—like “Learn More” or “Buy Now”—directly on top of the video, across smart TVs, mobile apps, and web players. Viewers can instantly take action during the ad, whether it's scheduling a test drive, scanning a coupon, or exploring more content. This not only boosts advertiser ROI, but also creates an active viewer experience within a traditionally passive medium—something SSAI simply cannot offer.
Client-Side Playlist Manipulation (CSPM)
Most advertising solutions for OTT/FAST linear are based on SSAI, which has limitations in terms of interactivity and scalability. FLOWER manipulates a playlist on the client, enabling interactive capabilities, eliminating scalability issues and SSAI-related costs, while maintaining seamless ad playback capabilities.
With FLOWER, OTT/FAST linear service providers can accommodate performance video ads as well as brand video ads even on TV.
Real-Time Ad Break Adaptation
Ad breaks should be smart, not static. With FLOWER, ad pods are dynamically constructed and adapted on the client using real-time conditions. If an ad fails to load or a viewer chooses to skip it, FLOWER seamlessly replaces it with a fallback or alternate ad—without interruption. This ensures no wasted inventory, maximized fill rates, and a smooth viewer experience. It also enables intelligent pacing: if certain creatives consistently underperform, they can be deprioritized or swapped mid-session, improving efficiency and effectiveness across the board.
Skippable Ads
FLOWER brings YouTube-style skippable ad functionality into the linear FAST and OTT world—something previously unthinkable with server-side ad stitching. Empower your viewers with the ability to skip ads after 5 seconds, improving satisfaction and reducing churn. Advertisers only pay when users don’t skip, creating a cost-effective, performance-driven model. And for platforms, this unlocks access to Google’s TrueView demand, which requires skip logic and client-side rendering. Best of all, transitions are smooth and buffer-free, maintaining the TV-like quality viewers expect.
Higher Fill Rates with Google & Programmatic Demand
Most FAST platforms using SSAI miss out on premium demand, particularly from Google, which requires client-side SDK integration. FLOWER bridges this gap. Its built-in support for Google IMA and PAL SDKs lets you serve skippable, interactive, and high-CPM video ads from Google AdX and YouTube campaigns. Combined with your direct-sold and SSP inventory, FLOWER enables multi-source mediation to ensure each ad slot is filled with the highest-value demand. Expect fill rates to rise from 50–60% to 75–85% or more, with zero added latency or workflow complexity.
Ultra-Low Latency for Live Sports
Live content demands precision and speed, especially in sports where viewers expect real-time action. Traditional SSAI introduces latency by buffering ahead to accommodate ad calls. FLOWER eliminates this by supporting pre-decisioning and pre-caching—fetching and storing ads on the client in advance. As soon as an SCTE-35 cue appears, the ad starts instantly, with no delay to the live stream. This ensures synchronous, latency-free ad insertion, making it ideal for live sports, betting apps, and real-time fan engagement.
Streamlined Infrastructure & Cost Savings
With FLOWER’s CSPM approach, there's no need for server-side video stitching, dramatically reducing infrastructure complexity and cloud processing costs. You eliminate the need for separate SSAI servers, stitching services, and content re-encoding workflows. Everything is managed by one lightweight SDK and a unified ad server—reducing cost, deployment time, and maintenance overhead. For platforms operating at scale, this translates into significant OPEX savings while maintaining the same seamless viewing quality expected from broadcast-like experiences.
Cross-Device Engagement
Today’s audiences move seamlessly between screens—and your ad strategy should too. FLOWER enables second-screen synchronization, so a smart TV ad can instantly trigger actions on a mobile device. For example, a viewer can click “Send to Phone” and receive a coupon, app download link, or product page in real time. Through FLOWER’s SDK, you can even track cross-device conversion and tie mobile outcomes back to TV impressions. This capability opens the door to true CTV-to-commerce funnels and measurable ROI for cross-platform campaigns.
Incremental Ad Podding
Ad podding for a long ad break may not be completed all at once. In many cases, ad requests must be made multiple times to fill a long ad break, especially when demand is pulled from the programmatic ecosystem. FLOWER makes multiple and interspersed ad requests to maximize the fill rate and efficiently fill the ad break as much as possible.
Interactivity Beyond Ads
FLOWER isn’t just about ads—it can also bring interactivity to regular content. Whether it’s a reality show, cooking segment, or live shopping program, FLOWER can overlay contextual buttons like “View Recipe”, “Buy This Product”, or “Meet the Cast”—all synced precisely with the video timeline. Because interactivity is handled client-side via CSPM, there’s no change to the video file or streaming process. This unlocks non-ad revenue opportunities like contextual commerce, branded content extensions, and second-screen integrations—turning everyday content into a commerce-ready, engagement-rich experience.
Mediation : Direct I/O and Programmatic
FLOWER provides its own mediation function, handling multiple demand sources and various deal types, including direct I/O, PG, PD, PMP/PA, and OMP/OA.
FLOWER's multi-win bidding feature is optimized for long ad breaks of 2 minutes or more. When an ad request is received, FLOWER’s ADS will usually prioritize the highest bidding price at a time. However, for a lengthy ad break, FLOWER may select multiple ads with higher prices at once, leading to increased fill rates.
With FLOWER, OTT/FAST service providers can enhance revenue by maximizing the fill rate through optimized mediation.
One-Stop Solution for Advertising
Compared to a typical SSAI solution which is limited to ad stitching functionality only, FLOWER is a comprehensive solution that offers all the essential features for advertising services, including campaign management, publisher management, mediation, inventory management, filler management, and etc.
With FLOWER, OTT/FAST service providers can gain access to all the features simply by adopting FLOWER, at no additional cost.
Programmatic Integration with the Digital Advertising Ecosystem
FLOWER is expanding the demand base by connecting it to the digital video advertising ecosystem through programmatic buying. FLOWER is integrated with major global demand partners such as Google, Xandr, The Trade Desk, Magnite, and PubMatic, just to name a few.
With FLOWER, OTT/FAST service providers can tap into the thriving digital advertising market and generate immediate additional revenue.
Partners
