Maximize Revenue
Maximize Revenue
Incremental ad podding
Many ad platforms struggle to fully populate a single ad pod and often overlook price optimization.
However, FLOWER's innovative incremental ad podding strategy ensures not only a fully populated ad pod but also one filled with higher-priced ads.
For extended ad breaks, FLOWER’s strategy allows the back-end system to continue receiving ad requests from the client even after the ad break has begun, maximizing ad revenue and efficiency.
Full DMP features for precision audience targeting
Save time and money by avoiding the need for a separate data management platform (DMP). FLOWER comes fully equipped with comprehensive DMP features designed to enhance the value of your inventory. FLOWER efficiently manages and updates viewing history, channel preferences, and other data daily, enabling advertisers to precisely target the right audience while maintaining privacy standards. Additionally, integrating your first-party data with FLOWER can further optimize targeting and effectiveness.
Single spot optimization
Maximize your ad revenue with Single Advertiser Spot Optimization (SASO) orders. FLOWER allows advertisers to target distinct audience groups within a single ad break, maximizing the value of your inventory and enabling content providers to achieve greater profitability.
For instance, an electronics company can promote their premium TVs to households in affluent areas while advertising a compact wireless screen to households in student cities.
Long tail business strategy
Enhance your revenue by utilizing your remaining inventory for low-budget ads. While premium inventory is primarily reserved for household name brands, thousands of low-budget ads collectively can contribute to nearly half of your total revenue.
FLOWER offers a self-serve application that lowers the entry barriers for TV advertising. This allows local advertisers and small to medium enterprises to run ads on TV with limited budgets by targeting very specific areas, maximizing their reach and impact without significant costs.
Partners
Absolute DSP control that prevents bidding failures
Imagine a live broadcast of the World Cup final. With 2 million subscribers and a 10% viewership rating, traffic surges to 200,000 viewers, exceeding the capabilities of regular DSPs.
FLOWER is the only solution that can handle such traffic spikes because our technology prioritizes traffic control in the programmatic ecosystem, unlike other DSPs that primarily focus on performance buying.
Near-zero ad operation costs
By using FLOWER, you can cut operation costs significantly in comparison with using an SSAI platform.
For example, if you use one of the largest SSAI platforms, the operation costs can range from $0.55 to $0.85 per thousand ad insertions, plus extra charges for transcoding, ad delivery and channel assembly.
But with FLOWER, you only pay a share of the agreed-upon ad revenue.